Coming from a family of couturiers, Rani was exposed since his childhood to a refined fashion industry characterized with developed techniques and the keen selection of fabrics and materials.

Rani’s family heritage in fashion shaped the designer he is today, not only in being meticulous and sensible to textiles and fabrics, but also in having of refinement necessary to produce glamour and originality in the world of fashion.

His vision towards fashion has been built upon stark yet exquisite contradiction between the traditional craftsmanship and the contemporary aesthetics and perspective of fashion.

His collections mirrors the experiences and journeys he has been through and reflects his vision in creating the women’s personality and character through bold, eccentric and daring lines of fashion.  

Rani portrays the women’s personality through creating fashion that highlights and sculpts her elegance and strength.